Disclaimer

This blog is not a official blog of the course.It is not owend and managed by any professional or institute or university.It is owned and managed by the students.The data contained in this blog is taken from many source and may or may not be correct upto some extent.Its just to help out the students.

Mrktng mgmt 3 yr syllabus

B COM (Hons) –III year
Marketing Management
:
Unit-I:Marketing basics : concept of marketing-production concept-product concept-selling concepts Vs marketing concepts- societal marketing concept –importance and scope of marketing- profit and non profit organisation- marketing mix- elements- marketing environment- Micro and macro Environment.

Unit-II:Consumer markets and Buyer behaviour- Factors influencing consumer behaviour- Buying decisions process- stages in buyer decision process- business buying behaviour- organisation, buying, institutions and government markets- cognitive dissonance marketing-segmenting-consumer and business markets -market targeting-evaluation of marketing segments, selecting market segments, SBU.

Unit-III: Positioning through the PLC- Differentiation- its tools- PLC- its market strategies-Marketing position- positioning strategies-Marketing strategies-Market leader- Challenger- Follower.

Unit-IV: Product management- New product development- stages- challenges- product mix- Product line decisions- sunil- Brand decisions- Packing- Labelling- Pricing, selling price.

Unit-V: Promotion- promotion mix-communication process- Advertising- sales, promotion, public relations, personal selling- Direct marketing- Marketing Channels- Role- Functions, channel dynamics-Retailing- Wholesaling-Marketing logistics-marketing in 21st Century-On line marketing-Net work marketing- Global Marketing.


To download it :-                  Click here

For any other assisstance:- click here

0 comments:

Post a Comment

This blog's all the downloads are hosted by ziddu.com. so when any file is been download it will redirect it to ziddu. so just follow simple two steps and get the requried material For any help in downloading click here

Total Pageviews